Food Blogging

February 22, 2017

The Secrets to Successful Food Blogging

This is the first post in a new series from Bloom by Ren – which I’ll be adding to a bank of resources for food bloggers.

I wanted to kick things off with a post full of really great tips. Thank you to all my food blogging friends for their words of wisdom below.

Do you have a great idea for a food blog you’ve always wanted to write, but just don’t know where to begin? Well stop dreaming and get started, as I’ve teamed up with my food blogging friends to bring you the best advice to get things moving. I wish I’d had the benefit of this kind of wisdom when I was starting out!

I’m part of a very supportive and inspiring community of food bloggers, who between us have a huge amount of experience, so here are some tips from myself as well as some of the most successful and long-standing bloggers in the UK.

1. Your blog is your brand

Ren
Ren Behan

Think of your blog as an extension of yourself – your voice needs to come through strongly from the outset, sharing your food philosophies and ideally, showcasing the kind of food you like to eat – rather than trying to emulate something else or someone else or a style of eating that isn’t sustainable. In many ways, your blog is your brand, even if you’re not ready to think of it that way – your blog is a platform created by you, showcasing what you chose to feature.

Although you need to have some idea of what you’d like to write about, I have always believed that you shouldn’t be afraid of tweaking or even of changing direction if what you are writing about no longer seems relevant. Don’t overcomplicate or procrastinate – make a start and try and write as regularly as you can, but write about what comes most naturally to you. What you don’t want to do is to jump about so much that you send out a confusing message of what your blog is about.

To grow an audience and to keep people coming back, try and work out, if you can;

Who your readers are
Why they read your blog
How you can continually help them when they visit your blog

If you can do that, and keep refining your skills, you will start to see an increase in engagement and readership.

These days, successful blogs are all about the community around them. Successful bloggers aren’t just blogging for themselves, they blog for their readers and in response to what their readers are looking for.

[bctt tweet=”These days, successful blogs are all about the community around them.” username=”@renbehan”]

As your blog grows and develops, you’re aiming to relax into a friendly writing style – imagine your reader as a friend stopping in for a coffee and a chat. Tell them about what you’ve been doing, let them in a little bit. This does not mean sharing every single detail of your private life, but rather, letting your readers know that you are real, that you’re there, that you’re reading and listening to their comments and that you’d like to connect.

2. Choose a name with longevity

Kavita
Kavey Eats

When it comes to naming your blog, stop and think about whether the name you are choosing will restrict you going forward or whether it’s one you can grow with, because for most bloggers, the nature of what they write about does change over time, even if they remain in the same broad sector. I spent all of 30 seconds thinking of Kavey Eats, and for the first several years, it worked well for me. Now that I publish a fairly equal amount of food and travel, I wish I had a name that wasn’t so squarely tied to food, but feel it’s best to stick with it. Think too about how long it is, whether it’s easy for readers to remember, and check whether there are already blogs in your niche with the same or similar names, so you can avoid confusion or claims of plagiarism.

3. Go for a simple design

Ceri Jones
Natural Kitchen Adventures

When it comes to designing your blog and logo, simplicity goes a long way. You don’t need to work with an expensive designer, if you are just starting out, but do take some time to think about what works best on all the blogs you like reading (plain white background for example). Have a play with free software like Canva to create a simple logo using your blog name, and choose one of the smart, well designed templates that you can adjust yourself. I would also suggest you use a similar colour scheme, style and vibe across all your photography, it will help to bring consistency to the look of your site. I think it’s easier now with the wealth of resources than it was, say six years ago when I started!

Check out: these beautiful themes by Feast Design Co. *

4. Have a clear niche

Katie Bryson
Feeding Boys
@cookingkt

Don’t just follow the herd. Have a clear niche that individualises your recipes and content from everyone else and try and stick to it as much as possible. Be the go-to person for that style of food, and you’ll soon grow a loyal following of people who trust what you’ve got to share. To write a successful food blog you need to have an infectious passion and enthusiasm for your niche, that not only drives you to create compelling content week in, week out, but also helps you stand out in a very crowded market. Don’t just copy what other people are doing, make your own mark and don’t be afraid to develop your own voice and visual style. Of course we all learn from each other, but don’t try to be all things to all people.

5. Get your social media organised

Helen Goldrein
Friends Family Food

Get all your social media organised and make sure you can get the same username for everything and that it’s the same as your blog name. Even if you don’t use all the channels to begin with, it’s better to get the account so that no one else gets ‘your’ name. I didn’t do this and now my twitter handle bears no relation to my blog but it’s too late to change.

6. Choose WordPress

Kevin Chambers-Paston
The Crafty Larder

Go with WordPress. Self hosted. From the beginning. Blogger may seem easier but it’ll hurt you in the long run.

7. Join the community

Laura
How to Cook Good Food

I do think that good name, blog design and photography that is attractive from the start will get you noticed in this ever increasing world of blogging. Also, definitely be committed to making friends and meeting other bloggers as it can be lonely!

If you don’t know how to join food groups, try commenting on a few blogs, or following some of your favourites on social media and ask them whether there are any food blogging groups or circles that you can join in with.

8. Stand out from the crowd

Sus Davy
Rough Measures

Make sure you have a USP! The market for blogs is so saturated you need something to stand out. In my case it was my boat which now doesn’t work as we don’t live on it anymore.

9. Value your content

Helen Best Shaw
Fuss Free Flavours

Think about whether you can add more value to your posts by offering more than a simple review in return for product. For instance, from the outset, practice saying that you offer paid recipe development work and set out a rate – even if it is modest at the start. It’s true that everyone has to start somewhere (and that most of us do start by reviewing products for free), but if you have been blogging for a length of time, have established an audience or a following, then it is fair to charge a reasonable amount for your time if you are creating a post initiated by a brand. If you do wish to include product reviews as part of what you offer your readers, try and offer short, editorial style reviews, perhaps in a round up post and always disclose to your readers when you have been sent a product for free or when you have received payment for producing a post.

10. Just do it!

Jane Sarchet
The Hedgecombers

You’ll never know if you’re going to love it until you start, so stop talking and start doing.

So what now?

As Jane says, just take that leap and get stuck in! You can really over-think things like this and never get going out of fear of doing it wrong. But actually it’s pretty liberating once you publish those first few blog posts and start finding your voice.

Further resources:

Here are some great blog posts to read if you want even more advice

http://www.lovelyappetite.com/how-to-start-a-food-blog/ (UK perspective)

http://pinchofyum.com/resources/how-to-start-a-food-blog (US perspective)

I have always used the Genesis Framework and these themes from Feast Design Co. for my self-hosted wordpress blog*

*Affiliate theme link included

Pin for Later

October 4, 2013

IFBC Seattle 2013 – Entrepreneurial Journalism with Mark Briggs – Post Three

It’s time to get down to the nitty-gritty of attending Foodista’s IFBC in Seattle – what did I actually learn and was it worth going?! I’ve already introduced my personal reasons for attending a blog conference all the way over in Seattle and have mentioned some of my first impressions on arrival, including the conference opening and inspirational keynote by Dorie Greenspan. During the rest of the conference, we attended either big group sessions, such as an Amazon.com Grocery live food blogging session (think speed dating but with food products!) or we could chose from a selection of break-out sessions, split into Technology, Writing or Tech or we ate!

I was hoping to wrap up the conference in three posts, but I can see there might be a few more on the way…!

Today, I’ve decided to re-cap one of the sessions I enjoyed the most on the first day of the conference, introducing the concept of Entrepreneurial Journalism, because I think there were some really useful nuggets of advice to be shared and I felt this session was perfectly pitched.

Writing: Entrepreneurial Journalism: Building Your Food Blog Business by Mark Briggs.

This writing session was hosted by Mark Briggs, the Director of Digital Media at KING Broadcasting, author of Entrepreneurial Journalism: How to Build What’s Next for News (UK link, non-affiliate) and co-creator of a new app called Fork. I had already read Mark’s book on my Kindle during the flight to Seattle (in between watching The Great Gatsby!) and I was so pleased I did, since it meant I was already familiar with some of the concepts that Mark mentioned during his session. The main themes were creativity, readership, audience and community and the challenges of knowing – “What is your value?”

First of all, Mark pointed out (and he wasn’t the only one to do so during the conference) that as food bloggers, we seriously undervalue ourselves. We need to be more confident in what we’re asking for and that we should push ourselves to blog with more definition and purpose.

Mark referred to a couple of quotes from Simon Sinek’s TED talk on How Great Leaders Inspire Action, throwing out some of the following questions –

What’s your purpose?
What’s your cause?
What’s your belief?
Why should anyone care?

People don’t buy what you do – it’s why you do it.

From the very start of the session, we were already being challenged to think about ‘why’ we blog and to think about the people who read our content. If you blog, ask yourself:

Why are you hoping that your readers become part of your community?

Based upon the idea that ‘Creativity is the new literacy’ by Chase Jarvis, Mark also advised us to work on our creativity and to constantly challenge ourselves to think about how we can be more creative.

Creativity is not something that will just happen – we need to work on it, daily.

This was a really interesting concept to me, because the reason I started my blog almost three years ago was to have a creative outlet. Having spent lots of time writing, featuring brands, taking millions of photographs, cooking and building an audience – in many ways, I have achieved what I set out to achieve; I do see my blog as my creative outlet, but it became clearer during this session that I need to become even more creative if I want to build upon what I already have.

Another thing that stayed with me was Mark’s advice to:

Be different. Not better.

Build Your Blog into a Business

Mark highlighted that there are many ways of making money from a blog and that it is possible to turn a blog into a business; for example, you could partner with ad networks or host directly sold ads, be sponsored or become a brand ambassador, set up affiliate links, write sponsored posts, seek out freelance commissions, teach cookery courses, charge for event appearances, create a product or write a cook book, to name a few ways. However, the real key is to create quality content whatever you do:

The better quality, the more influence you have and the better your business prospects.

My understanding was that when you do this, you shift from ‘hobby blogging’ into ‘entrepreneurial journalism’ and then as Mark said: “It’s business time!”

You’re not bloggers. You’re media companies.

If you do find yourself in this situation, then it’s time to re-define yourself – think about setting up as a sole proprietor or in the UK, a sole trader – if you haven’t done so already. Being a blogger is now a completely new business model.

Whatever the situation, you should always have a goal or a vision in mind. Define your mission, evaluate it regularly, ask yourself whether you are heading in the right direction and measure your progress. Here are two questions to keep in mind: “What’s my story?” and “What does my audience think?”

The world is a very malleable place. If you know what you want, and go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think – Marc Andreesson

Most bloggers also have the same issues – time. Time management is essential and Mark advised us to: “Make clear choices about what you spend your time on.”

Another angle to Mark’s strategy for food bloggers was to look for people within our own networks, maybe partners or collaborators, who we can work with creatively and “to leverage the cool/smart people in your life.” Perhaps think about making something or creating content that people want, quoting the Holstee Manifesto –

Life is about the people you meet and the things you create with them, so go out and start creating.

And the last bit of advice from Mark? Ask yourself some more questions:

What is the opportunity?
Where is the niche?
Where can a community be formed?

If you’re interested in reading some more of Mark’s ideas, he writes a great blog called Journalism 2.0. Mark’s conference post re-caps some of our Tweets, too and there is also a link to the presentation – Is it a Blog? Or a Business? here.

Bored of writing product reviews? Mark suggested watching ‘Review Wednesdays’ on Daily Grace on You Tube for her take on things!

Want to get noticed? Create some content for You Tube which has more than one billion monthly users.

Final tip – the use of mobile devices to read blog is mushrooming. Make sure your site is mobile responsive or create a mobile version using a site such as Duda Mobile, which will even let you create a logo to use on your home screen.

With thanks to Foodista and Zephyr Adventures for organising the conference. This trip was self-funded and all posts are completely free of any payment, commercial sponsorship or existing brand relationships.

This is post #3 of 3 – attendees were asked to write 3 posts as part of the$95 ticket deal – but there’s still more to come from me!

Post One – Food Blogging Stateside

Post Two – Arrival, Opening and Keynote by Dorie Greenspan

What’s your view on the new landscape in media created by blogging? Do you welcome ‘entrepreneurial journalism’ or should bloggers stick to hobby blogging?

October 1, 2013

IFBC Seattle 2013 – Arrival, Opening and Keynote by Dorie Greenspan – Post Two

This is my second post on attending IFBC the International Food Blogger Conference in Seattle last weekend. I’ve already introduced the event and why I traveled all the way to the West coast of America from London to attend a blogging conference! I hope that in this post, you’ll get to read a little bit more about my experience of attending a US conference and what I learnt.

The conference agenda was very tightly packed and since I was battling with an 8-hour time change I found it quite a challenge keeping up with it all. I didn’t make the Thursday evening excursion to Chateau Ste. Michelle Winery in Woodinville (I hadn’t booked onto it assuming I’d be too tired) or the exclusive documentary preview of GMO OMG! as my plane was delayed by over four hours, meaning that I arrived in Seattle very late on Thursday evening.

The folks at the W Hotel, Seattle – the official conference host hotel – were very accommodating and I found the staff to be welcoming and helpful (isn’t everybody in America?!) I was super-impressed with my conference rate room – a Spectacular room with a view of downtown Seattle and the Space Needle in the distance. I ordered room service – a much-deserved vodka cocktail and slow-braised beef cheeks with mushrooms and saffron papardelle. Given that this was hotel room food (at 11pm) this meal is up there on the list as one of the best dishes I ate (and there were a lot!) I’ll definitely be keeping a look out for some beef cheeks to slow-cook during the winter months. I also enjoyed tuning into my favourite Seattle-based show, Frasier and was very tempted to order Sleepless in Seattle on pay-per-view…When you’re used to being a busy mother-of-two, a couple of hours to yourself is worth the trip alone!

On Friday morning, the conference officially opened with Gluten Free Carnitas and Tofu Sofrito Bowls provided by one of the conference sponsors Chipotle Mexican Grill. Mexican food is still really big in the US and the Chipotle Mexican Grill aim to serve ‘Food with Integrity’ – sustainably raised food, sourcing organic and local produce where possible – also a huge topic at the moment in America. Our lunch bowls were filled with cilantro-lime rice, pinto or beans, braised pork carnitas and tofu sofrito, along with guacamole, cheese and red-wine vinegar pickled onions. One of the things I noticed pre-conference was the fact that food allergies and intolerance are taken very seriously in America. We were even given the option of specifying ‘Paleo’ as a requirement – catch up, Europe!

Lunchtime was also my first opportunity to meet some bloggers and to try and put a few names to faces. With over 320 attendees, this was no easy task! The very first person I met was a very sweet lady named Meagan Davenport, a local writer and photographer. We also chatted to a cook and author named Roger Scouton, before heading into the Great Room for the Keynote.

Gluten Free Carnitas & Tofu Sofritas Bowls @ChipotleTweets

Keynote – Dorie Greenspan

Excitement filled the conference room as we awaited Dorie Greenspan – our keynote speaker. Dorie has written ten cookery books, which have included authoring Baking with Julia (with Julia Child!) and Desserts by Pierre Hermé. She has won a whole host of awards during her career as a food writer, including awards by the James Beard Foundation and the IACP – the International Association of Culinary Professionals. She was also named in the James Beard Foundation’s Who’s Who of Food and Beverage in America. If you are a blogger who has taken part in or read about Tuesdays with Dorie or French Fridays with Dorie, then you may also already be familiar with the work and recipes of this formidable woman. Pretty much every single person in the room, including the men, wanted to be Dorie! It was an incredible privilege to be able to hear her speak.

Dorie framed her keynote around blogging and building a community, speaking of her transition from traditional media (or ‘old media’ as she affectionately named it) to new media. Throughout her career, Dorie has worked in professional kitchens as well as a Television producer, authored ten cook books in print and has worked as a freelance writer. She currently lives between Paris, New York and Connecticut and recently launched a sophisticated cookie business with her son, whilst maintaining a strong presence across social media with a blog and an active Twitter following. She shared some of the following nuggets of advice:

I’m lucky because I work hard. I’m fortunate because I always say yes. I did things because I thought they would be interesting or I’d learn something. I’ve never done something specifically to make money. I didn’t look for money because I was doing things that were interesting to me….Concentrate on the work. It’s the only thing that’s important.

Dorie also spoke about the importance of building a community, believing that writers have never had as much power as they have now. She also spoke affectionately of Julia Child and shared anecdotes;

Working with Julia Child was the greatest experience of my life. She called writing cook books ‘cookbookery!’

Dorie also mentioned the movie Julie and Julia, pointing out that before Julia Powell and her blog, cooking through a book was an unknown phenomenon. Contextually, Dorie said that blogging “gave a new definition to instant gratification,” adding:

As bloggers, we have the chance to speak from our hearts. In the old days, everything was mediated. We used to have to send the Editor our clips, now we have our blogs. It’s the most exciting time that I can think of to be involved with food.

Dorie’s advice was to work as hard as we can to create a community, pointing to Tuesdays with Dorie and French Fridays with Dorie, as examples of how a simple blog-based idea generated a whole new community of people who were interested in cooking and baking. The idea for the two events was unplanned and happened organically, they are less about the author Dorie herself, and more about the community of people cooking from her books, in the process, fueling cook book sales and adding to Dorie’s profile. Dorie loves the fact that so many people cook from her books, sharing her recipes and interacting with one another, as well as with her.

Dorie_Greenspan — Photo courtesy of IFBC/Foodista Website

As a keynote speaker, Dorie came across as being incredibly warm, funny, articulate and modest. She answered all our questions willingly and at ease, setting the tone of the whole conference as a friendly and supportive environment of like-minded food writers. Despite all of her accolades and successes, Dorie sees herself not as someone above learning, but as someone who is always open to acquiring information and knowledge and of taking on new challenges. Above all, Dorie’s best advice was to:

Do what you’re most proud of and always say yes!

There is so much more I want to write about, including more conference highlights and sessions as well as all the food I discovered in Seattle! Stay tuned for more.

This is post #2 of 3 – attendees were asked to write 3 posts as part of the$95 ticket deal.

#IFBC Post 1 – Food Blogging Stateside

You can also view my Seattle Food Album on Facebook –

Post by Fabulicious Food.

Are you a fan of Dorie Greenspan and her cook books?